Style past staples: The Sartorial Needs of the Contemporary Man | Verve Magazine

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Text by Rushmika Banerjee

Launched in 2008, designer Troy Costa’s eponymous model has developed over time to cater to the increasing tastes of the up to date Indian man. Costa, who has dressed a number of the most influential males within the nation, holds a prime spot within the fashionable league of designers – those who place emphasis on private type and customisation relatively than celeb picture. And his newest showcase at FDCI x Lakmé Fashion Week clearly drew from this philosophy.

Photographed by The House of Pixels

With over 10 years of expertise within the trade, Costa has all the time recognized himself as a tailor relatively than a designer. He believes that one ought to domesticate a private relationship with their tailor, which he ensures by requesting that each shopper involves his atelier for preliminary fittings. This Savile Row method in the direction of clothes has not solely refined his ability set but additionally helped him to recognise the precise vogue wants of his clients. In the method, the model has developed a distinct segment following and the understanding of a menswear wardrobe that goes past enterprise put on and good casuals.

The first look on the runway was a luxe co-ord set styled with neon accents, and it instantly set the tone for the remainder of the gathering that embodied an off-the-cuff, easy vibe. Premium athleisure adopted: slim joggers and shorts; stylish sweatshirts and bombers, designed for elevated consolation. A metallic hoodie and complementing pants had been the spotlight of this phase – a daring design assertion for a post-COVID world. The seems to be had been completed with white sneakers, belt luggage and baseball caps. Smart enterprise ensembles had been subsequent. A scarlet jacket and pants worn over a modern turtleneck, a blazer with stripes down the aspect and tailor-made go well with units. While the cuts had been easy and basic, the designer targeted on distinctive particulars – a bejewelled pocket on a bomber, neon drawstrings and trims and stripes that ran alongside the seams of a jumper.

While we might have favored to see a extra numerous runway in addition to a stronger push towards the boundaries of gender, Costa did experiment with just a few seems to be that took a playful jab on the idea of typical masculinity. For occasion, a head-to-toe millennial-pink go well with worn over a pink shirt (very Timothée Chalamet), and a sheer prime styled over metallic pants that was a mild nod to the ’90s. While males’s equipment additionally received an replace with the designer’s variations of the minaudière and tote bag.

In line with trying past a pandemic-restricted world, journey was the first theme of the gathering, with duffel luggage and structured backpacks finishing a number of the seems to be. In his press assertion, Costa acknowledged, “The [Troy Costa man] is an avid traveller and a fashion expressionist. The past few months have mirrored us on how one should celebrate every single day, as tomorrow isn’t promised!” Taking this inspiration ahead, the garments exuded a way of glamour, nevertheless it was tempered by a streetwear-influenced simplicity. A marked shift from Costa’s earlier showcases, the place he primarily explored a extra formal magnificence. The high-impact seems to be on this newest assortment additionally included a patchwork jacket over white shorts, a daring fuchsia go well with set and a zebra-print blazer.

Avido Tourista, which interprets to “avid tourist” in English, is a well conceptualised assortment that introduces a “luxe and bespoke” component to each side of menswear. In the brand new decade, the up to date Indian man is re-inventing his aesthetic, and Troy Costa hopes to steer the cost.


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